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The Brave Startup
Welcome
Welcome to the course (2:18)
Meet Mike
A little bit of inspiration
Register for Workshop 1 - Meet your Cohort
Workshop 1 - The Entrepreneurial Mindset
Your Motivations
Common traits of a business owner/entrepreneur
Reality check - is starting a business right for me?
The psychology of being an entrepreneur
Characteristics of entrepreneurs over 50
Exercise 1 - Describe an entrepreneur
Exercise 2 - Picture yourself as an entrepreneur
Age and Entrepreneurship
Meet Han van Doorn – an inspiration for all entrepreneurs over 50
Video: interview with Age and Entrepreneurship legend Elizabeth Isele
Resource Library
Workshop 2 - Business Model Canvas
The journey from idea to startup
What is a Business Model Canvas
Practical Toolkit - Ready Set Launch
The Business Model Canvas - Value proposition
Case Study - Value Proposition of an English language school
Case Study - Value Proposition of an Art Gallery
Market research ideas/collective feedback and comments from the group
Workshop 3 - The Customer (allow 3 -4 hours for the module and research work of several days)
Theory - The Customer Development Cycle & Quiz
Customer validation - market size task
The Business Model Canvas - Customer Segments
The Business Model Canvas - Customer Relationships
The Business Model Canvas - Customer Channels
Resource Library
Workshop 4 - Practical Skill Development - Customer research and Branding preparation (Allow 2 hours)
Meet Floss
Get a Canva account set up
Please watch these videos (15 mins)
Now these! (20 mins)
Task (allow 1-2 hours)
Workshop 5 - Branding development and steps (allow 1-2 days)
Three keywords
Development of your brand
Example moodboard
Marketing and sales
You're already half way there!
Marketing plan overview
Some ideas and inspiration
Marketing channels worksheet
Website preparation
Resource Guides
Market research ideas
Free or low cost courses
Design & Branding
The journey from idea to startup
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